This move represents bet365’s ninth foray into the U.S. sports betting landscape and its second launch in a U.S. market this year, following its introduction in Indiana on January 30.
The launch of bet365 Arizona, which occurred at approximately 6 a.m. local time on February 5, is part of a broader expansion strategy by the company, which now operates in Colorado, Iowa, Kentucky, Louisiana, Ohio, New Jersey, and Virginia, in addition to Arizona and Indiana.
Bet365’s entry into Arizona is facilitated through a partnership with the Ak-Chin Indian Community, which found itself in search of a new digital sports betting partner after the dissolution of Fubo Sportsbook in October 2022.
With bet365’s launch, the number of licensed betting apps in Arizona has risen to 17. This development comes as the Arizona Department of Gaming prepares to open an application window for additional sports betting licenses, indicating a growing and dynamic market.
The significance of bet365’s launch in Arizona extends beyond the mere addition of another betting platform in the state. It introduces a new level of competition and innovation in a market that is rapidly expanding.
Bet365 is known for its comprehensive sports betting offerings and has introduced enticing promotions to attract new customers in Arizona. These include the “First Bet Safety Net,” allowing wagers of up to $1,000 with a refund on initial losing bets in bonus bets, and the “Bet $5, Get $150” offer, aimed at new customers looking to start their betting journey with minimal risk.
Potential Impact on Arizona’s Betting Handle
The introduction of bet365 into Arizona’s sports betting market could have an impact on the state’s betting handle. The platform’s aggressive promotional strategies and its reputation for offering a wide range of betting options could attract a substantial number of new users, thereby increasing overall betting activity in the state.
This could lead to a notable increase in the state’s betting handle, as bet365’s offerings might encourage both seasoned bettors and newcomers to engage more actively with sports betting.
